Showing posts with label Rotterdam. Show all posts
Showing posts with label Rotterdam. Show all posts

Monday, February 07, 2011

The 40 Year Old Tiger


Rotterdam: what a magnificent city. Minus temperatures in the Celsius scale and winds of many Beaufort : what a nuisance. But, then, International Film Festival Rotterdam, and in particular, on its 4oth anniversary: what a fulfilling experience, to say the least.

Our favorite Tiger became forty or Extra Large --the creative minds of the Festival had a good brainstorming day, when they decided to use the number 40 written in Roman numerals, which is XL, and even twist around the idea of a Festival growing older and stronger spicing it up with a playful character and a young soul: posters and logos everywhere were featuring the XL number written with colorful markers children love to use for their naive sketches. Let alone the official delegate bag, commissioned to Antoine Peters and Eastpak, which also features the idea of using colorful markers to intervene in the process of the bag coloring, thus customizing it according to one's taste, as he would customize the festival experience itself, choosing films, venues, events from an endless variety the organisers provide.